Easy .... rider
Stay on the designated bicycle path.
The Tel Aviv city authorities needed a striking visual message to remind bicycle riders to stay on the designated bicycle paths. We created special 3D floor signage templates that were used to spray a crayon colour paint onto the concrete floor tiles that just cannot be missed, not even by the most speedy riders. The templates could easily be used all across the city for the authorities' campaign. The environmental friendly paint would gradually fade over time and eventually disappear by itself.